Who we are
Built on
curiosity and
craft.
ThePlatform was born from a simple belief: that good writing and well-made things deserve a home in the same place. We are a small, independent team bringing together journalism, ideas, and a curated shop — without the noise.
Everything we publish, we stand behind. Everything we sell, we have used ourselves. That is the standard we hold ourselves to, every single day.
"We would rather publish one honest article than ten convenient ones."— The founding team
What drives us
Our values
Three principles that shape every decision we make.
Honesty first
We never publish sponsored content disguised as editorial. Our shop only lists products we have tested and genuinely recommend. If we change our mind, we say so.
Quality over quantity
One well-researched article beats ten rushed ones. One well-made product beats a catalogue of compromises. We take the time to get things right before putting them in front of you.
Independence
We are reader-supported and self-funded. No venture capital, no holding company, no advertiser with a stake in what we write. Our only obligation is to you.
How we got here
Our story
What started as a newsletter among friends became something larger than any of us expected. Here is how we grew into what ThePlatform is today.
Read the blog2022
A newsletter begins
Two friends start sending a weekly email to 40 subscribers about things worth reading and things worth buying. The response is immediate and warm.
2023
The blog launches
The newsletter outgrows email. We publish our first long-form articles and our subscriber base crosses 2,000 readers in the first month.
2024
The shop opens
Readers kept asking where to find the products we mentioned. We built a small shop stocking only things we had personally vetted. It sold out in a week.
2025
ThePlatform today
A full editorial and commerce platform, independently owned, reader-supported, and still run by a small team that cares deeply about every word and every product.
The people
Meet the team
Small by design. Deliberate by nature.
Anna Bergmann
Editor in chief
Jonas Müller
Head of product
Lena Hoffmann
Senior writer
Markus Weber
Shop curator
Get in touch
We would love to hear from you.
Whether you have a story tip, a product suggestion, a press enquiry, or just something to say — our inbox is always open.